For many companies social media marketing is an enigma. While the end goal is to increase sales, social media etiquette dictates that you DON’T directly push your sales message. So what DO you do?
One extremely successful approach is to build a community around your brand while keeping your products in the background. Leading consumer brand Proctor & Gamble (P&G) successfully used this approach to sell female hygiene products with their beinggirl campaign.